What is Agentic Enterprise?

At Dreamforce 2025 in San Francisco, the world’s largest event for CRM and AI innovation, Salesforce introduced a groundbreaking vision for the future of business: the Agentic Enterprise.

What is Agentic Enterprise?

Agentic Enterprise is a new model of work in which artificial intelligence doesn’t replace people; it elevates them.

Instead of traditional task automation, companies can now build connected AI agents that learn, react, and make independent decisions within an integrated business system.

In an Agentic Enterprise, every team operates with 24/7 intelligence: sales opportunities are never missed, customer support never sleeps, analytics are refreshed in real time, strategic decisions are made based on accurate and connected data, and employees have their own AI partners who help them make decisions faster, more precisely, and more intelligently.

This marks the next phase of business evolution, built on the foundation of the new Salesforce platform Agentforce 360.

What is the Agentforce 360 Platform?

“Agentforce 360 connects people, AI agents, and data into one trusted ecosystem and helps every employee and every company achieve more than they ever thought possible.”

— Marc Benioff, CEO, Salesforce

Agentforce 360 is not an entirely new platform, but rather an evolution of the existing Agentforce, a solution that, over the past few years, has evolved from simple chatbots and sales recommendations into today’s autonomous agents that understand context, connect data, and make real-time decisions.

Over the past 12 months, Salesforce has worked with thousands of customers worldwide to develop the platform through several key phases:

🔷 Agentforce (October 2024): the first enterprise AI agent platform;

🔷 Agentforce 2 (December 2024): improved the Atlas Reasoning Engine for more reliable results;

🔷 Agentforce 2dx (March 2025): agents embedded into every workflow, active and proactive;

🔷 Agentforce 3 (June 2025): interoperability and governance, ready for enterprise-scale adoption.

All these phases have led to Agentforce 360, where AI agents not only assist customers but also empower employees, streamline operations, and collaborate across departments.

From Agentforce to Agentforce 360: The evolution of Business Intelligence

The key difference between Agentforce and Agentforce 360 lies in their approach.​

The early versions of Agentforce focused on individual AI agents that performed specific tasks such as generating sales recommendations, providing automated customer responses, or processing data.

Agentforce 360 connects all these AI agents into a single, intelligent ecosystem. They no longer operate in isolation but communicate and collaborate within shared processes.

Let’s look at an example of how this network of agents functions in Agentforce 360:

🤖 The sales AI agent recognises that a particular client is interested in a new product and automatically passes that information to the marketing AI agent.

🤖 The marketing AI agent uses data from Data 360 to create a personalised campaign tailored to that specific customer and their stage in the customer journey.

🤖 When the client responds, the service AI agent takes over the communication, already equipped with the full context of previous interactions, and can offer relevant support or an upsell.

🤖 In the background, the analytics AI agent measures the impact of every interaction, correlates it with CRM data, and automatically recommends the next best actions.

The result? Instead of three isolated processes, there is now one continuous flow between sales, marketing, and service happening in real time, powered by seamless collaboration between humans and AI agents.

Instead of being an add-on to the system, AI now becomes an active part of the business structure capable of learning, adapting, and continuously improving every aspect of the organisation.

In this way, companies don’t just use AI to speed up processes. They build a connected, self-improving system that understands and enhances how they work.

What’s new in Agentforce 360

The Agentforce 360 platform introduces powerful new features that allow companies to build and deploy AI agents more efficiently and reliably:

🧠 Agentforce Builder, a conversational studio for agent development using natural language, testing, and fast iteration;

⚙️ Agent Script, a human-readable (JSON-format) scripting language that controls agent behaviour and enables complex logic and rule creation;

🗣️ Agentforce Voice, a voice interface for natural, human-like communication with low latency and deep Salesforce integration;

🔍 Intelligent Context, enables agents to interpret unstructured data (PDFs, tables, images) and turn it into meaningful context.

Together, these tools enable companies to develop, customise, and manage AI agents faster than ever with complete transparency and control over their behaviour.

Data as the foundation of the Agentic Enterprise

Without structured and high-quality data, the entire model of agentic enterprise loses its purpose.

The Data 360 platform (formerly Data Cloud) provides a unified data layer that is essential for agent performance. It allows businesses to extract relevant information from a wide variety of sources, both structured and unstructured, give it context, and connect it directly with business processes.

Companies that start building AI agents without a solid data foundation often get stuck in the early stages of implementation. That’s why Salesforce emphasises that Agentforce 360 puts data at the center.

The interconnected approach allows organisations to create agents that operate based on trusted, unified data, collaborating with humans and other agents, and learning from real business processes.

For example, Data 360 can consolidate data from CRM, e-commerce, and customer service systems, enabling AI agents to understand the entire customer lifecycle, from first purchase to post-sale engagement.

Agentforce 360 is already here!

Unlike many AI experiments still in pilot phases, Agentforce 360 is already live, used both internally at Salesforce and by more than 12,000 companies worldwide.

Salesforce itself uses Agentforce 360 to automate tasks in sales, IT, and customer support, giving employees more time for creativity, strategy, and client relationships.

Customer-reported results show significant increases in productivity, reduced response times, and better, data-driven decisions based on real-time context.

The future of human–AI collaboration

Agentforce 360 now enables the creation of AI agents that think, act, and collaborate side by side with humans, allowing every department in a company to have its own specialised digital assistant that understands processes, customers, and organisational goals.

And that is perhaps the most important message of this year’s Dreamforce: the future belongs to those who use technology to empower people, not to replace them.