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Blog
How to boost sales with inbound method?
- 06.07.2021.
- Posted by: Igor Jovanovski
- Categories: CRM, Sales Cloud, Salesforce
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If you work in marketing, and especially in sales, you’ve probably heard countless times how important it is to generate as many leads as possible. In its simplest form, a lead is contact with a potential customer who is being steered towards the sales process. Thus, lead generation refers to a process of attracting the interest of potential customers in order to boost future sales.
Salesforce: the company everybody’s heard of, but nobody knows what they actually do
- 07.06.2021.
- Posted by: Igor Jovanovski
- Categories: CRM, Salesforce
Imagine that you own a company which has operated for 20 years, you’re in the top 10 B2B brands in the world, worth over $130 billion and people still have no idea what you do. It would get you down, wouldn’t it?
The future of sales: Do you know what customers want?
- 25.04.2021.
- Posted by: Igor Jovanovski
- Categories: CRM, Marketing Cloud, Sales Cloud, Salesforce
In the rapidly-developing, hyper-connected and data-driven world, companies are under considerable pressure to adapt to the new market dynamics. Although Western Europe and the USA are going through big changes, nowhere is that technological revolution more prominent than in Asia – the home to many fastest-growing economies in the world. Innovations in e-commerce, online payments and communications gave rise to new business models and shifts in consumer behavior both in China and worldwide. You don’t believe it? A case in point is November 11 (Singles’ Day). Until only a few years ago, it was a local Chinese holiday famous for its shopping festivals. Today it’s a global phenomenon which generates high revenue from online sales.
African FinTech Company Flutterwave Is Our New Client
- 19.04.2021.
- Posted by: Igor Jovanovski
- Categories: CRM, Salesforce
Our African adventure started back in 2019, when we travelled to Lagos, Nigeria to enable digital transformation of one of the fastest-growing betting companies in Africa. We wrote about it in detail on our blog. Owing to this project, Salesforce recognized us as a partner for Sub-Saharan Africa, with special focus on Nigeria.
We Traveled to Africa
- 25.03.2021.
- Posted by: Igor Jovanovski
- Category: Salesforce
Not to plant peppers (as the popular Serbian children’s song goes), but in order to enable digital transformation of one of the fastest-growing betting and entertainment companies in Africa. You might be wondering how our trip came to be organized.