Marketing Intelligence
Boost your marketing performance with real-time, AI-powered insights that unify your data, optimise campaigns, and ensure every cent of your marketing budget drives results.
Marketing Intelligence helps you seamlessly unify and analyse your marketing data across channels. With AI-powered insights, you can act in real-time to optimise campaigns, reduce waste, and drive better business results. Powered by Salesforce's advanced platform, it enables smarter decisions and faster, more effective marketing strategies.
Marketing Intelligence provides relevant insights and autonomous activation, allowing marketers to instantly act on campaign performance.
- Steve Hammond, GM, Marketing Cloud, Salesforce
Our Salesforce Marketing Intelligence implementation services can also help you to:
Unlock cross-channel visibility
Unify your marketing data across all channels, both online and offline. Gain a holistic view of how your campaigns are performing across digital platforms, traditional media, and customer touchpoints.
Track campaigns in real time
Track the performance of your campaigns in real time with dynamic dashboards. See how each campaign performs at any level—by audience, channel, or goal—ensuring you make data-driven decisions immediately.
Forecast with AI-powered predictions
Leverage predictive analytics to forecast future campaign performance. AI-powered tools use historical data and real-time inputs to help you make smarter decisions and anticipate trends for better marketing outcomes.
Visualise what matters with custom dashboards
Get marketing-specific visualisations and reports tailored to your needs. Prebuilt dashboards from Tableau Next help you visualise performance metrics and KPIs across various campaigns and channels.
Break silos with seamless collaboration
Marketing Intelligence integrates seamlessly with Salesforce’s suite of products. This enables smoother collaboration between marketing, sales, and service teams, providing shared insights and improving overall campaign effectiveness.
Optimise budget allocation automatically
Let Marketing Intelligence automatically allocate your budget to the highest-performing campaigns. Using AI, it optimises spend distribution to maximise results without manual adjustments.