Einstein for Marketing
Einstein AI brings predictive and generative intelligence directly into Marketing Cloud, helping marketers create, automate, and optimise every step of the customer journey with confidence.
From generating campaign briefs and personalised content to identifying top leads and optimising spend in real time, Einstein AI empowers your team to move faster and market smarter. Powered by Data Cloud and Agentforce, it connects your goals with real-time customer behaviour, delivering the right message to the right person, every time.
Generative AI is creating incredible new opportunities for marketing. It can help us create content fast, including copy, code, and images. It can tailor that to the unique interests and needs of individuals, at scale. Picture every message personalised to make all your customers feel understood, done in seconds instead of hours.
- Stephen Hammond, EVP & GM, Marketing Cloud, Salesforce
Our Salesforce Einstein for Marketing Cloud implementation services can help you:
Improve collaboration between sales and marketing
Share AI-generated account and lead data with sales to align outreach and boost conversion.
Turn promotions into conversations with Unified Messaging
Enable two-way conversations on SMS and WhatsApp with Agentforce, allowing users to respond, redeem, or self-serve in real time.
Launch campaigns faster with Agentforce Campaign Briefs
Automatically generate campaign briefs based on your goals, audience segments, and brand guidelines, ready to activate in minutes.
Create personalised content instantly with Generative AI
Let Agentforce generate on-brand subject lines, body copy, and SMS messages tailored to each target group.
Score and prioritise leads with Einstein AI Scoring
Automatically identify the most promising leads and accounts using behavioural and historical data.
Get predictive insights with Campaign Performance AI
See which campaigns are working - and why - with AI-generated summaries, Tableau visualisations, and optimisation tips.
Activate real-time data for instant personalisation
Connect Data Cloud to personalise offers and messaging based on live customer signals and intent.
Use agent-driven segmentation, no SQL required
Simply describe your target audience in plain language, and Agentforce will automatically create precise segments.