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How to boost sales with inbound method?
- Posted by: Igor Jovanovski
- Categories: CRM, Sales Cloud, Salesforce
If you work in marketing, and especially in sales, you’ve probably heard countless times how important it is to generate as many leads as possible. In its simplest form, a lead is contact with a potential customer who is being steered towards the sales process. Thus, lead generation refers to a process of attracting the interest of potential customers in order to boost future sales.