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The future of sales: Do you know what customers want?
- Posted by: Igor Jovanovski
- Categories: CRM, Marketing Cloud, Sales Cloud, Salesforce
In the rapidly-developing, hyper-connected and data-driven world, companies are under considerable pressure to adapt to the new market dynamics. Although Western Europe and the USA are going through big changes, nowhere is that technological revolution more prominent than in Asia – the home to many fastest-growing economies in the world. Innovations in e-commerce, online payments and communications gave rise to new business models and shifts in consumer behavior both in China and worldwide. You don’t believe it? A case in point is November 11 (Singles’ Day). Until only a few years ago, it was a local Chinese holiday famous for its shopping festivals. Today it’s a global phenomenon which generates high revenue from online sales.